Are you getting the
results you want from your site? Do
you need a site?
We believe there are formulas to an effective web site.
1) Don't make people think too much.
Cute links/buttons with cute names will only confuse people.
Keep it simple and straight forward. The proper path to any information
should be self-evident.
2) Keep your text to a minimum.
As stated in Steve Krug's book "Don't Make
Me Think", "We don't read pages, we scan them. An effective
web site can be likened more to a billboard on a fast-moving highway
than a novel.
3) Have a clear objective and goal
for your viewers.
What do you want me to do when I visit your site. Make sure you know
the answer(s).
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Don't Make Me Think -
Steve Krug's highly acclaimed book provides great insight on what
it takes to create an effective web site. Read
a chapter. You may want to purchase the book - it's worth the
money!
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