Are you getting the results you want from your site? Do you need a site?
We believe there are formulas to an effective website.
1) Don't make people think too much.
Cute links/buttons with cute names will only confuse people. Keep it simple and straight forward. The proper path to any information should be self-evident.
2) Keep your text to a minimum.
As stated in Steve Krug's book "Don't Make Me Think", we don't read pages, we scan them. An effective website can be likened more to a billboard on a fast-moving highway than a novel.
3) Have a clear objective and goal for your viewers.
It is imperative that you have an obvious "Call To Action" on your site. What do you want me to do when I visit your site? Make sure you know the answer(s). Examples: Call us, email us, fill out our form, etc.
Don't Make Me Think - Steve Krug's highly acclaimed book provides great insight on what it takes to create an effective website. Read a chapter. You may want to purchase the book - it's worth the money!